Market and statistics

• At the end of 2025, Vinmonopolet's sales are down by approx. 2,2% compared to the same period last year. 

• Red wine is the largest category. While red wine has seen a marked decline in 2025, there has been an 0,6-0,9 % increase in sales in the lighter and brighter wine styles white wine, sparkling and rosé wine at Vinmonopolet.

• The sales development for 2026 fits into last year's main trend: there’s a shift towards the lighter and brighter categories which tend to have a lower sugar, calories, and alcohol content than the product groups Norwegians have historically bought. There is a sharp rise in sales of alcohol-free products at Vinomonopolet. 

There are only 3 tenders for German wines in the wine monopoly for the first half of 2027, a Franken silvaner ortswein 2024 or 2025, a VDP.Erste Lage Riesling 2025 and a Baden Spätburgunder 2025 in pet bottle. 

You will find the full wine monopoly tender plan here (external link).