Market and statistics

Key take aways from 2024: 

• The total sale at Vinmonopolet in 2023 was at 95.6 million liters, the fourth largest sale of all time in a calendar year. Measured against 2019, the last year before the covid pandemic, there was an increase of sales of 16%
• Red wine is still the leading category and has been since the 1970’s. Looking at the first tertial of 2024, there was a decrease for red wine by - 7% and by -3% for white wine in 2024 compared to 2023. Sparkling wine, the 3rd largest category, had a decrease of 5%, while rosé wine, is at a standstill in the first tertial 2024, compared to 2023.
• The wine monopoly attributes the fall in sales to a stern winter with more adverse weather situations than in a normal year – as well as a marked growth in air traffic. 

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There are only 3 tenders for German wines in the wine monopoly for the second half of 2026, a Mosel riesling Kabinett 2023 or 2024, a Baden pinot noir 2024 or 2025 with discrete or no oak influence and a sparkling white from Nahe, Pfalz or Rheinhessen based on pinot noir, pinot meunier, chardonnay and/or weissburgunder made in traditional method.