Top-quality wines produced by Germany's "Generation Riesling" will be the focal point of the German Wine Institute's presentation at this year's ProWein trade fair in Düsseldorf from 21 to 23 March. German's young, well-educated and internationally oriented wine-growers - collectively known as Generation Riesling - are the ambassadors of the nation's modern, first-class and dynamic wine industry.
They appreciate the power behind a joint presentation and realize that it doesn’t compromise their individuality. While the name puts Riesling, Germany’s most important grape variety, in the limelight, it does not exclude estates that are more geared to cultivating other traditional varietals, such as Pinots, Silvaner or Lemberger. As such, Generation Riesling will feature a broad spectrum of top-notch wines at the wine institute’s stand in hall 4 (4G86) at this year’s ProWein fair.
Once again, the wine institute’s stand will also serve as a forum for the products and marketing concepts of numerous wine growing-regions, including presentations by the national organic wine-growers' association "Ecovin" or special wines from regions, such as Franken and Württemberg.
At a meeting with the press on Monday (22 March) at 11:30 a.m., the wine institute’s managing director, Monika Reule, will discuss the current position of German wines in the domestic and foreign marketplace. Afterwards, Reule and representatives of Germany's flagship airline Deutsche Lufthansa will announce the winner of the wine institute’s Spätburgunder (Pinot Noir) competition. The winning wine will be served to Lufthansa’s business class passengers.
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